BRINEE Pickled Onions
BRINEE is a brand we made for a class project. We created a company that only sells pickled onions, which apparently doesn’t exist. No pickles in sight. At the end of the project, we made 30 jars and sold out within a day!
PARTNERS:
Art Director: Chen Li
Creative Brand Manager: Gabe Glassmann
Strategist: Casey Hall
Designer: Malcolm Rose
OOH
JARS
MANIFESTO
I lounge here, bold and unapologetic, while the rest of the board begs for attention.
The cheeses flash their imported pedigree.
The crackers cling to their artisanal backstories. Bless them.
And the pickles? Oh sweet cucumbers in disguise.
They're deluded enough to think no one sees through their disguise.
But my tang is sharp enough to snap even the dullest palate awake.
No shiny labels, or gimmicks. Just unfiltered me.
While the others fade into the cabinet abyss, I bask in the spotlight.
Because blending in is just a waste of good vinegar.
I hold the room long after the others fade into oblivion.
When hunger strikes at 2 a.m., it'll be my tang they remember.
I was born to stand out, and let's face it... I'm kinda nailing this role.
I'm not a pickled onion.
I'm a revolution in a jar.
Pack it up, Big Pickle. Your reign is over.
BRINEE OUT ✌️
LABELS
PROMOTIONAL PHOTOS
MERCHANDISE
