VANS: Do Your Worst
In an age of trying to keep your white sneakers squeaky clean (guilty), Vans is shaking it up. Try and mess up your shoes. You can thank Vans later for helping you look extremely cool.
PARTNERS:
Just Me & AI
MANIFESTO
We’re here for the ones who don’t weigh the consequences.
Who don’t strategize for every trick.
We’re drawn to those who dodge cars like they’re props,
Who stand at the top of the stairs, choosing between board or bone.
For tearing it up without looking back.
Because if we don’t hit the twists, we’ll never feel the turns.
We’re not here for our bodies or to worry about snapping wood or skin,
Or to fret over every little tear.
Mistakes? They’re part of the look.
We’re not squeamish about the scuff marks on our bodies,
Or how the streets wear on our soles.
We start with the expectation that we get better with age.
Because if we’re focused on perfection we’ll never reach our prime.
Our shoes are their best when they’re at their worst.
So go ahead,
Do Your Worst.
X-RAY SHOE
Ever wondered how many wipeouts your Vans have left? Now you can find out at VANS stores for a limited time. Get an X-ray of your shoes and receive a custom Wipeout Score, measuring their durability. Running shoes are tracked by miles. Vans are tracked by wipeouts.
SKATER AVATAR
In place of a traditional walk sign, VANS is celebrating skate culture with a skater avatar.
STICKER RATING
Custom stickers designed to encourage skaters to explore and try tricks in new areas. New shoe is easy, medium is medium, and destroyed is difficult.
